Consumers really do understand the main benefits of the OneVu service – recent research told us that. But it’s clear that they find incentives more convincing than saving the environment (press release, 5 January 2009).

We therefore decided to test how a £500 cash prize draw would influence take-up. Starting mid-February 2009, four billers sent out local versions of this flyer with bills; one featured the promotion in their consumer newsletter.

To complete the process, a competition microsite was built to drive consumers to bank service websites and OneVu Online. In addition, just before the initial competition closed on 30 April 2009 we sent a reminder e-mail to previously registered customers.

Highly encouraging

The promotion has been a great success. Activations during the promotional period outstripped those of other billers by a factor of 72, giving a customer acquisition cost of just £1.25 per user. Which proves that:

• Consumers are readily interested in the service – they ‘get’ it, too
• For you, the bill can be a powerful, targeted marketing tool

Want to take part?

As you’ll see from the list of winners, the competition is continuing; other billers are gearing up to run similar schemes. If you would like to run a promotion with OneVu, e-mail info@onevu.com or call 0870 920 8070.

The winners so far